Designing Museum Experiences

Designing Museum Experiences is a "how-to" book for creating visitor-centered museums that emotionally and intellectually connect with visitors, stakeholders, and donors. It leads readers through the methods and tools of the three stages of a museum visit, with a goal of motivating visitors to return and revisit the museum in the future. The tools used to increase understanding of and encourage empathy for the museum visitor include Empathy Mapping, Personas, Audience segmentation, Visitor Journey Mapping, Service Design Blueprints, System Mapping, Content Mapping, Museum Context Mapping, Stakeholder Mapping, and the Visitor Value Proposition. The companion website features additional visitor-centered museum information, downloadable sample documents and templates, a bibliography of sources for further reading, an online glossary of museum visitor experience terms, and daily checklists of "how-to" provide and receive visitor-centered experiences.

Format: Hardback
Length: 202 pages
Publication date: 19 December 2021
Publisher: Rowman & Littlefield

Designing Museum Experiences is a comprehensive guide for creating visitor-centered museums that foster emotional and intellectual connections with visitors, stakeholders, and donors. Museums are transitioning from static, monolithic, and encyclopedic institutions to dynamic, visitor-centric spaces that promote shared authority and co-creation of content. The book explores the three stages of a museum visit (Pre-visit, In-Person Visit, and Post-visit) and aims to motivate visitors to return and revisit the museum in the future. By employing user-centered design methodologies, the book guides readers in creating value for the visitor through consistent messaging across all touchpoints, such as the website, social media, museum staff, signage, and more. This trust-building process helps establish a lasting bond between the visitor and the museum. Various tools and techniques are introduced to enhance understanding and empathy for the museum visitor, including empathy mapping, personas, audience segmentation, visitor journey mapping, service design blueprints, system mapping, content mapping, museum context mapping, stakeholder mapping, and the visitor value proposition. Ultimately, the goal is to empower visitors and meet their emotional and intellectual needs, fostering a lifelong connection with the museum.

Weight: 635g
Dimension: 263 x 186 x 18 (mm)
ISBN-13: 9781538150467